Challenge
White Elephant Roastery approached us with the task of creating a logo that reflected the brand’s unique identity while maintaining a minimalist, timeless aesthetic. Their vision was to blend the symbolism of an elephant, representing wisdom and strength, with the craft of coffee roasting, a combination of tradition and modernity.
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Results
The primary challenge was to capture the essence of the 'white elephant' in a simple, recognizable form. We stylized the elephant into a minimal, flowing shape that merges seamlessly with the circular design of coffee bean, giving the logo a versatile and balanced look. The curves and lines create a subtle yet strong visual impact, while the round form ensures that the logo works well across various branding mediums.
Drawing inspiration from the symbolic nature of the white elephant, we adopted an gray-toned palette to evoke natural, earthy tones associated with high-quality coffee. The result is a modern, clean logo that aligns with White Elephant Roastery's mission to deliver artisanal coffee experiences.
