The brand identity is based on a visual reference to the mosaic (knowledge), which the school will help students put together in a puzzle into a complete picture. As a result of the already existing naming that was proposed by the customer, I developed a geometric logo from colored figures in the form of a parrot
In order to establish a unique company style, we utilized a bookmark icon, which we carefully selected to visually embody Effectus’ services. This icon became a central element of the corporate identity and is employed across various mediums, including business cards, letterheads, brochures, and the website.
We were approached by the Norwegian marketing agency Digitelle for assistance in redesigning the logo, creating a corporate identity, and designing a website for their client - the Norwegian accounting company Effectus. The existing logo has been in use for over 10 years. The challenge was to retain the essence of the logo while making it simple and modern.
With enthusiasm, we embarked on the project. We streamlined the logo and created a minimalist icon, to which we added an image of a bookmark. This subtle detail added uniqueness and distinction to the logo, reflecting the company’s focus on precise and impeccable solutions. The logo now appears contemporary and possesses distinctive features that we incorporated into the creation of the corporate identity.