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created a logotype and identity for a yoga clothing brand

Our approach

The brand identity is based on a visual reference to the mosaic (knowledge), which the school will help students put together in a puzzle into a complete picture. As a result of the already existing naming that was proposed by the customer, I developed a geometric logo from colored figures in the form of a parrot

Our approach

The main design goal is to create a bright, reliable, at the same time simple and concise corporate identity, filled with graphic elements and playful shapes. Expressing both simplicity in figures and simplicity of perception of forms. Additional visualization of the brand consists of separate parts of the logo that are intelligently combined in a modern color scheme, which emphasize individuality and make the corporate identity recognizable.​​​​​​​

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